B2B SaaS — data & reporting
Unified analytics workspace
- Timeline
- January – March 2025
- Duration
- 11 weeks
Challenge
Revenue and product teams were exporting CSVs from four tools every week to build board-ready views. Leadership lacked a single source of truth, and ad-hoc spreadsheets broke whenever schemas changed.
Solution
We designed a role-based analytics workspace on Next.js with a typed API layer and materialized summaries for heavy queries. Embedded saved views, scheduled email digests, and audit logging replaced the manual merge workflow. We shipped incrementally behind feature flags so CS and sales could migrate team by team.
Tech stack
- Next.js
- TypeScript
- PostgreSQL
- TanStack Query
- Tailwind CSS
- AWS
Result
Reduced manual reporting work by roughly 60% and cut time-to-insight for weekly KPI reviews from days to under an hour.
Screenshots
“We finally stopped debating which spreadsheet was right. The workspace feels fast, and our board prep is almost boring—in a good way.”